I. Introduction to E-commerce in Pakistan
The e-commerce industry in Pakistan is growing beyond expectations. By 2025, it is expected to gain even more momentum due to the country’s developing economy and a market heading towards a boom.
A. Definition and Concept of E-commerce
E-commerce refers to electronic commerce, where we engage in the buying and selling of goods online. This includes websites, smartphone apps, social media platforms, and online marketplaces.
B. Historical Context of E-commerce Growth in Pakistan
E-commerce in Pakistan started around 2001. At that time, PayPal was also in use, but after its restriction in the country, the practice of Cash on Delivery (COD) became widespread.
C. Current State of the E-commerce Market in Pakistan
Pakistan is currently the 46th largest e-commerce market, with a revenue of $5.035 billion in 2024, while China continues to hold the first position in the global e-commerce market.
II. Key Trends Shaping E-commerce in 2025
This world is bringing a revolution in e-commerce. In 2025, shops and online retailers will learn a lot. Why? Because AI-powered innovations are transforming the world. Here are Some major trend setters circumstances.
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But we found different in the filed works. Pakistan govt should support.